immersive videos, virtual reality, augmented reality, mixed reality, business, social media, techologyforbusiness, digital marketing
People are naturally desirous to see and experience more out of life. Especially in today’s world where there are so many contents about things we didn’t even know existed a decade ago, but using technology has enabled us to capture the most unusual events that ever happened in the universe, and using video via social media enables us to deliver it right at people’s “screen-step”. Today, anyone from anywhere can see, learn and experience things, events, and places anywhere in the world. Video content makes all these possible, today using video to grow audience and promote businesses is a no-brainer. What we want to take more advantage of is using immersive videos (the keyword is “immersive”) because it enables people to experience more while feeding their curiosity.
Using immersive video forms like Virtual Reality, Augmented Reality and Mixed Reality are transforming industries like travel, entertainment, real estate, marketing, education, technology, and many other areas. The good thing is that it has become increasingly cheaper to produce these kinds of immersive videos and it is widely accessible on modern-day mobile devices. Many of your audience already use these features on snap chat, Instagram, and other social media platforms who already integrated these features into their platforms. This shift shows that more and more businesses whether small or big are starting to visually communicate with their followers, customers, and fans using immersive videos.
In simple terms, virtual reality is a simulated experience that can be similar to or completely different from the real world. Then augmented reality is an interactive experience of a real-world environment where objects are enhanced. While the mixed reality is the merging of real and virtual worlds to produce new environments and visualizations. With these forms of videos in your content toolkits, you can hold your audiences and customers spellbound while communicating your value propositions. There are already millions of videos shared daily on social media, using these forms of content will definitely stand you out of the crowd. Let’s look at some of the unfair advantages that using immersive video will give you!
1. INCREASED ENGAGEMENT
Unlike regular video posts on Twitter, Instagram, Facebook, and LinkedIn that are sometimes overlooked by users regardless of their quality, Immersive video forms will definitely stand you out. Sharing interesting and useful immersive video content can make you go viral and give you crazy levels of engagement with the audience.
2. BUILDING PERSONALITY AND TRUST
Since more content is becoming popular, one of the key benefits of using the immersive video function is that it helps one build trust as your audiences are almost sucked into the “reality” of your content. People buy from people they can trust, and immersive video features will help you create that emotional and intellectual connection with your audience. The significant thing here is that there are tools that allow one to share even their day-to-day experience in a casual and informal way giving followers, fans, and customers a deeper feel of what you are promoting, be it products and services. Such immersive videos make your company more trustworthy and attractive.
3. INCREASED TRAFFIC
One of the limitations of ordinary videos is the inability to add clickable links, however, they still are a dominant source of traffic. In the world of immersive videos, you can drive more traffic by adding link elements. Really, the possibilities are almost endless and companies like Facebook, Microsoft, and Google keep driving the cost for creating and accessing these contents down.
4. GAINING A COMPETITIVE EDGE
Competition on social media to gain more audience is peaking. Many more media and small-scale businesses are taking advantage of immersive videos to drive their sales agenda and stand in the face of aggressive bigger competitors. Really, any category of business size can take advantage of this, all that is needed is innovative thinking.
5. FREE ADVERTISING
Yes, that is correct. The great thing about using immersive video forms is free publicity. One can showcase their services and products in action generating large exposure. The feature gives you an opportunity to show off what you are offering, and because it is so enjoyable and fun to watch, people tend to share immersive videos with their community. So the possibility of an immersive video going viral is very high.
Embrace Immersive Videos and be rewarded! Thanks for reading.
See how these hotels used VR Video to attract more international tourists to their hotel. GoPro is the best camera to use to create 360-degree videos, Check out the best GoPro deal here.
Here are some apps that you can use to create immersive videos in a free, simple, and fast.
Triller: Enables you to create, edit and share virtual reality videos
Augmented Reality Studio: You can create, view, and share 3D Objects, VR Experience, and Realistic Interactive Models.
See how Disney is using AR to sell a product
Interesting video on Mixed Reality